https://iambenschmidt.com/tags/product-positioning/Recent content in Product Positioning on IamBenSchmidtHugo -- gohugo.ioenCopyright Ben SchmidtMon, 11 May 2026 00:00:00 +0000https://iambenschmidt.com/blog/2026/your-price-is-a-guess-your-tier-name-is-a-weapon/Mon, 11 May 2026 00:00:00 +0000https://iambenschmidt.com/blog/2026/your-price-is-a-guess-your-tier-name-is-a-weapon/Founders agonize over price points but ignore tier names. This is backward. This post explores how to use tier names as a positioning weapon to sell an identity.