Historical Data

This article explores paleoclimatology as a metaphor for analyzing historical market cycles and proxy data to help founders build resilient, long-term businesses in complex environments.

This article explores climate departure as a framework for understanding when a business environment shifts so fundamentally that historical data and past experiences no longer apply to the future.

Descriptive analytics interprets historical data to show what happened in a business, providing a foundational baseline for founders to evaluate performance and identify trends without the marketing fluff.