Business Momentum

The flywheel effect explains how consistent, small wins build momentum over time, creating a self-reinforcing loop that makes subsequent business growth increasingly efficient and sustainable for founders.

This article defines the Albedo Effect and explains how founders can use the concept of reflectivity to manage feedback loops and maintain focus in a growing business.

This article provides practical strategies for founders to overcome the exhaustion of the long slog by focusing on consistent movement, routine systems, and active decision-making.