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Business Foundations

What is the Benthic Zone in Business?

7 mins
This article explores the ecological benthic zone and how its characteristics of pressure and sedimentation mirror the foundational infrastructure and data layers of a developing startup or small business.

What is First Principles Thinking?

6 mins
First principles thinking is a problem solving framework that requires breaking down complex challenges into their most basic truths to build unique solutions instead of relying on common industry analogies.