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Glossary

Knowledge is power.

What are Gas Fees?

6 mins
Gas fees are the transaction costs on the Ethereum blockchain. Understanding them is vital for founders navigating Web3 user experience and operational expenses.

What is TCP/IP?

7 mins
An explanation of the internet’s core communication protocols, distinguishing between data delivery and addressing, and highlighting why these technical foundations matter for business decisions.

What is Dark Data?

6 mins
Dark data is the unused information your startup collects. Learn why it costs money, creates risk, and how to decide if it is trash or treasure.

What is Contraction MRR?

3 mins
Contraction MRR measures revenue lost from downgrades. It highlights product value gaps and directly impacts your Net Dollar Retention and overall growth trajectory.

What is BATNA?

3 mins
BATNA stands for Best Alternative to a Negotiated Agreement. It represents your plan B and dictates your leverage in any business negotiation, from fundraising to hiring.

What is Organic Traffic?

3 mins
Organic traffic refers to visitors arriving at your site via unpaid search results. It builds long-term asset value but requires significant time and content investment unlike paid ads.

What is a Blind Pool?

3 mins
A blind pool is an investment fund where capital is committed before specific assets are identified, relying heavily on the fund manager’s track record and strategy.

What is Cost Per Lead (CPL)?

3 mins
CPL measures the cost of acquiring a potential customer’s contact information. It prioritizes capturing specific interest over general traffic, making it a vital metric for high-touch business models.