Glossary

User Stickiness measures how frequently users return to your product. This guide defines the metric, explains the DAU/MAU calculation, and contrasts it with standard customer retention.

Learned helplessness occurs when founders believe they cannot change their situation due to past failures. It differs from burnout and requires cognitive shifts to overcome rather than just rest.

A Cap Table tracks who owns your company. This article defines the term, breaks down its components, and explains the critical role it plays during fundraising and exits.

Explains the extra return investors demand for risky assets over safe bonds and how this calculation directly impacts your startup’s valuation.

Fair Market Value determines the price of your common stock for tax purposes. It is critical for issuing options and differs significantly from your venture capital valuation.

An Operating Agreement is an internal document for LLCs outlining ownership, management, and financial rules. It is essential for overriding state defaults and protecting liability.

An Account Executive (AE) is a sales role focused on closing deals. This article explains their responsibilities, how they differ from SDRs, and when startups should hire them.

A straightforward definition of the sales pipeline, detailing how startups track leads through specific stages to predict revenue, manage growth, and distinguish active deals from aggregate metrics.

Load balancing prevents server overload by distributing traffic across multiple systems. It enables horizontal scaling and ensures your digital product remains available even if individual servers fail.

Double taxation occurs when income is taxed at the corporate level and again at the shareholder level. This article explains the mechanics and why startups still choose this structure.