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Glossary

Knowledge is power.

What are Tag-Along Rights?

3 mins
Tag-along rights allow minority shareholders to sell their stake if a majority shareholder sells theirs. This protects founders and early investors from being left behind during an exit.

What is Survivorship Bias?

4 mins
Survivorship bias occurs when we focus only on successes and ignore failures. This article explains how to avoid this logical error when building your startup strategy.

What is Phantom Stock?

4 mins
Phantom stock provides equity-like financial benefits to employees without actual company ownership. This guide explores its mechanics, tax implications, and strategic use cases for growing startups.

What is Due Diligence?

3 mins
Due diligence is the audit phase of a deal. This article explains what investors verify, how to prepare your data room, and why you must investigate your investors in return.

What is Consideration in Contract Law?

4 mins
Consideration is the benefit each party receives in a contract. Without this mutual exchange of value, agreements may not be legally binding. Learn how this impacts startup operations.

What is a Rolling Close?

4 mins
A rolling close allows startups to accept investment funds continuously over a period rather than waiting for a single closing date, offering flexibility and immediate access to capital.

What is Pre-Revenue?

3 mins
A straightforward look at the pre-revenue stage. Learn the implications for funding, valuation, and product development without marketing fluff or complex jargon.

What is Market Segmentation?

3 mins
Market segmentation divides broad markets into specific sub-groups. This guide explains how founders use it to focus resources and identify viable customers without marketing fluff.

What is a Pre-Money Valuation?

3 mins
Pre-money valuation is the value of your company before investment. It is the critical number that determines how much equity you must give up to secure capital.

What is a Gatekeeper?

3 mins
A practical guide to understanding gatekeepers, the individuals who control access to decision-makers, and how founders can respectfully navigate these interactions to secure vital meetings.