Glossary

Stickiness measures user engagement frequency by dividing daily active users by monthly active users, helping founders understand how habit-forming and essential their product is to their audience.

Understand the transition from isolated operational silos to a fully integrated customer journey that retains context across different platforms and communication methods.

First principles thinking is a problem solving framework that requires breaking down complex challenges into their most basic truths to build unique solutions instead of relying on common industry analogies.

An overview of how investors purchase shares from existing shareholders rather than the company, distinct from primary fundraising rounds, and what this means for founder and employee liquidity.

An essential overview of liens in business, explaining how creditors secure debts against your assets and why managing these claims is vital for startup survival.

A data catalog is a structured inventory of an organization’s data assets, helping teams find, understand, and utilize information to drive growth and reduce technical debt.

Version control is a system for tracking changes to files over time. It allows startup teams to collaborate, experiment safely, and revert errors without losing progress.

Moving upmarket creates a shift from selling to small businesses to targeting large enterprises. This strategy demands product maturity, longer sales cycles, and organizational changes to handle increased complexity.

A Proof of Concept validates technical feasibility before full development. It differs from an MVP by focusing on whether an idea can work rather than if the market wants it.

Pricing strategy is the methodology used to determine the value exchange between a product and a customer. It dictates long-term viability and market positioning.